write an analysis with around 500 words for the case I posted. please meet all the requirements.Rubric – Case Analysis
What is the company’s present situation, strategic issues,
and key problems? Identify the firm’s strategy, pinpoint
strategy implementation issues – avoid simply recounting
facts and history about the company
10 Analysis and Evaluation
Check to see if the firm’s strategy is producing satisfactory
results and determine the reasons why or why not. Probe
the nature and strength of the competitive forces
confronting the company. Decide whether and why the
firm’s competitive position is getting stronger or weaker.
Use the tools and concepts you have learned about
(SWOT, five forces, etc.) to perform whatever analysis and
evaluation is appropriate.
Provide a concrete, feasible, and logical set of
recommendations and plan of action based on the analysisAnalyze the Allbirds article by using SWOT (1st assignment)
Five Generic Competitive Strategies (2nd assignment)
Allbirds, How To Take A Leap Of Faith To Success
Paul Earle , CONTRIBUTOR Opinions expressed by Forbes Contributors are their own.
Tim Brown had a crazy idea.
The former professional soccer star was troubled by what he felt was a lack of sustainable
practices in footwear materials and manufacturing, not to mention the over-the-top nature of the
branding landscape itself. And he wanted to change all that.
But footwear is a notoriously difficult space. And his product concept—a hybrid runner made
almost entirely out of wool—was so novel that it lacked any useful frame of reference. So when
Brown pitched the idea as an exchange student in the New Venture Discovery class
at Northwestern University’s Kellogg School of Management, clinical professor and venture
capitalist Carter Cast had… well… a few concerns.
Ultimately, as recounted to me by Brown and Cast themselves recently, Cast believed in Brown
as a principled business leader, and encouraged him to follow his passion. Which Brown did,
forgoing other opportunities (such as competing on the Olympic soccer team for his native New
This embryonic idea became Allbirds, which struck a nerve in popular culture almost instantly
after its launch in 2014, and today is one of the hottest lifestyle brands in the United States. It
was named by Time as the “world’s most comfortable shoe.” But were it not for a leap of faith,
Allbirds might not have even survived as an academic project.
Faith. It is belief without proof, and irrational by definition. And even in this age of “big data”
increasingly telling us what to do, faith is required for progress.
Faith is provocative as a business principle because the term is so closely associated with a
different domain: religion.
Theologian John Buchanan, argues that all your reason, all your logic, can only take you so far. At
some point, to achieve anything meaningful, you have to walk through a door without knowing
what is on the other side. This is the origin of the concept known as the “leap of faith.”
If you’re wearing Allbirds as you read this, it is thanks to the fact that a very small group of people
actually took that leap, initially.
Faith in any context must have at least some grounding, of course. In the case of Brown and co-
founder Joey Zwillinger, their faith in their idea emanated from a belief that if they made “better
things, in a better way,” success would follow (note that this has nothing to do with shoes
themselves; it is a higher-order ideal). Like most great new consumer brands today, Allbirds is
I visited Brown and the Allbirds team at their headquarters in San Francisco last month. Here are
other observations about what is making them so successful.
Tim Brown, and the iconic shoes made from wool.
Radical consumer focus. The company operat
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