Need help with the assignment uploaded.Assessment Information

Subject Code: BUS605

Subject Name: Business Research Methodology and Data Collection

Assessment Title: Assessment 3 – Hypotheses testing (Individual Written Report)

Weighting: 35 %

Total Marks:

2500 (+- 10%)

Due Date: Submission due Week 12 – Sunday at 11.59 pm

COURSE: Master of Business (Research)

Unit: Business Research Methodology and Data Collection

Unit Code: BUS605

Type of Assessment: Assessment 3 – Individual Written Report

Unit Learning

(a) Demonstrate an advanced ability to identify, assimilate, and
review applications of, particular research techniques.

(b) Identify various means of data collection that are feasible and
can be ethically enacted.

(c) Articulate and critically evaluate differences between alternative
research methodologies.

(d) Explain how research outcomes may be affected by the nature
and application of particular research techniques.

(e) Demonstrate an advanced ability to construct a robust
methodology for addressing a research question.

(f) Explain how the use of selected methodologies is relevant to a
specific research proposal.

Criteria for

 Preliminary analysis
 Hypothesis testing and data analysis
 Interpretation of findings
 Academic writing

Submission Date: Week 12 Sunday at 11.59 pm

Total Mark &

35 marks | 35%

Students are advised that any submissions past the due date without an approved extension
or approved extenuating circumstances incur a 5% penalty per calendar day,

calculated from the total mark e.g. a task marked out of 15 will incur a 1.75-mark penalty per
calendar day.

Task description


Uber, a ridesharing service company has recently entered the Nepalese market, and its service has
been received by some people. Like any product or service, customers’ adoption and usage are
essential for the survival of the firm. Thus, like any other services, there might many factors that have
influenced riders to adopt and use Uber services. However, from the existing literature, empirical studies
on factors determining ridesharing service adoption is scarce, especially in emerging economies. Thus,
a study is being conducted to address this gap in the literature. The social exchange theory forms the
basis of the study. The researcher designed the research model shown in figure 1 and developed
hypotheses H1-H5(see below the research model). Based on the research model shown in figure 1,
data was collected from some Uber riders in Nepal. The data is available in Exo (see Week 12 folder).

Figure1: Research Model


H1: Consumer need for prestige has a positive effect on riders’ continuous usage intentions

H2: Trust has a positive effect on riders’ continuous usage intentions

H3: Customer return investment has a positive effect on riders’ continuous usage intentions

H4: Convenience h

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